ADIVATA / a · di · vá · ta / — proper noun
Etymology: constructed from the strongest non-repeating letters of the founders’ surnames
Resonant with ad · vitam — latin (towards life)
Our name celebrates life
and so does our work.
Hello! Hallo! Hola!
From Ostwestfalen-lippe to the world!
We’re Marcela and Michael, both founders of Adivata. We want to empower people to think beyond borders, to own their brands and to lose any fear of competing in international markets.
Marcela Navarrete
Co Founder & Creative Director
As both Costa Rican and German, living between two cultures has greatly enriched my design process, making interculturality a big influence in my daily work.
I’m Marcela, Co Founder and Creative Director of Adivata. I hold a Bachelor’s in Architecture from LCI Veritas and a Master’s in Branding Strategy & Identity from Shifta by Elisava. I have been designing since 2017 and have worked for both big names like McKinsey & Company and smaller ones like TTE Strategy, where I also got the opportunity to learn from many other brands in many different industries.
At Adivata, human craft comes first, and so does helping business owners truly own their brands.
You can reach me in English, Spanish and German!
Michael Ridder
Co Founder & Marketing Director
Coming from music and acoustic engineering into marketing has shaped how I work: I pay attention to how things are received, not just how they’re made. That background influences my daily work more than people expect.
I’m Michael, Co Founder and Marketing Director of Adivata. I studied music and acoustic engineering before moving into marketing in 2020. Since then I’ve worked as an SEO and Marketing Manager for large marketing agencies, fashion brands and Mittelstand companies, which gave me a close look at how very different businesses reach their audiences.
At Adivata, I make sure the brands we build don’t stop at a good identity: they get found, understood and remembered.
You can reach me in English and German!